An Unlikely Crossover
Brand collaborations in the snack world are now commonplace, but some pairings still have the power to stop you scrolling. This is one of them. A new design concept imagines an alliance between the premium ice cream stick and the high-octane energy drink: the Monster Energy Mango Loco Magnum.
The mockup places the product in Magnum’s familiar 3-pack multipack box, a standard format for the brand’s take-home range. But the visuals are anything but standard. The packaging adopts the distinctive Dia de Muertos-inspired art style of the Mango Loco can, complete with stylised skulls and marigolds. Monster’s iconic claw-mark logo sits right over the Magnum ‘M’. The ice cream itself is shown with a bright blue cracking chocolate shell, a significant departure from Magnum’s usual palette, reflecting the vibrant blue accents on the Mango Loco can design.
The Magnum Range Today
This concept lands in a market where Magnum has a very established identity. The current UK freezer aisle range is built around classic, indulgent profiles. Core offerings include the Magnum Classic, White Chocolate, and Almond. Beyond that, the brand explores specific flavour notes, often within a fairly traditional dessert framework. You’ll find Magnum Mint, Salted Caramel, and Pistachio, alongside fruit-forward variants like Double Raspberry and the more recent Signature Peach.
The range is consistent. It offers variations on a theme, from single sticks to mini multipacks like the Magnum Mini Classic. Even its vegan options stick to the core profiles, such as the Vegan Classic. A collaboration with Monster Energy would represent a hard left turn, pushing the brand far from its base of chocolate, nuts, caramel, and fruit into the complex, sweet-and-sharp world of energy drinks.
Two Worlds Collide
The choice of Mango Loco is specific. It’s one of Monster’s most popular flavours, a blend of mango and other tropical juices mixed into its energy formula. This places the concept firmly in a different category to most freezer aisle crossovers, which tend to happen between adjacent brands like biscuits and ice cream, or chocolate bars and yogurts.
Merging a premium dessert, often marketed with an air of sophisticated indulgence, with a high-caffeine energy drink known for its association with extreme sports and gaming is a bold proposition. The two brands occupy almost opposite ends of the food and drink spectrum. While both are market leaders, their audiences and brand positioning rarely overlap. This design forces that overlap, asking what happens when the freezer aisle’s reliable treat meets the energy drink fridge’s biggest disruptor.
What the real range looks like
The current Magnum range in UK shops is built on established flavours like Classic, Almond, Mint, and White Chocolate, with fruit variants including Double Raspberry and Signature Peach. A Monster Energy crossover would be a major departure from this core lineup of dessert-and-nut profiles.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Pistachio Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
Frequently asked questions
- What flavour is Monster Energy Mango Loco?
- The real Monster Energy Mango Loco drink is described as a blend of exotic juices, including mango, guava, passion fruit, and pineapple, mixed with the standard Monster energy blend.
- Does Magnum do many brand collaborations?
- Magnum’s collaborations are typically with fashion designers or luxury brands for marketing campaigns and pop-up events, rather than co-branded food products sold in supermarkets.
- Are Monster Energy Mango Loco Magnums real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI