A Classic Pudding Flavour
This design proposes a significant departure for the Maltesers brand, moving beyond chocolate variants into classic dessert territory. The flavour profile, Rhubarb & Custard, is a staple of British sweets and puddings, instantly recognisable from boiled sweets to crumbles. It suggests a white-chocolate base, likely with a sharp, fruity rhubarb flavour cutting through a sweet custard shell.
The packaging mockup signals its premium, experimental nature with the banner ‘Real Flavour Innovation Editions’. This places it in the context of limited-run products designed to generate interest, rather than a permanent addition to the line. The design itself, with its pastel pink and yellow palette, is a world away from the familiar, bold red of the core product.
Expansion Beyond The Red Pouch
While a specific flavour variant like this would be new, branching out is not. The Maltesers brand has expanded considerably over the years, moving well beyond the simple pouch of honeycomb spheres. The modern range is a sprawling collection of formats that apply the core components of malt and chocolate in different ways.
Today you can find Maltesers Truffles, both as gift boxes and centerpiece items, which reconfigure the ingredients into a more luxurious format. There are Maltesers Cake Bars for the lunchbox market and Maltesers Chocolate Clusters that offer a different texture entirely. The brand even extends to Maltesers Instant Hot Chocolate. This willingness to experiment with format and occasion is well-established. However, these products almost universally stick to the original milk chocolate and honeycomb flavour. A dedicated flavour edition for the original spherical snack would be a different strategy.
What the real range looks like
The current Maltesers range focuses on format variations like Maltesers Truffles, Cake Bars, and Chocolate Clusters. A specific flavour edition like Rhubarb & Custard would be a new direction, sitting alongside the standard Milk Chocolate Honeycomb Sharing Pouch.
- Maltesers Chocolate Clusters
- Maltesers Cake Bars Multipack
- Maltesers Instant Hot Chocolate Jar
- Maltesers Milk Chocolate Honeycomb Bites Bag Fairtrade
- Maltesers Truffles Milk Chocolate Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Sharing Pouch Bag Fairtrade
- Maltesers Teasers Milk Chocolate Honeycomb Centerpiece Gift Box
- Mars Snickers Twix Maltesers Milky Way Funsize Milk Chocolate Bars
- Maltesers Milk Chocolate Honeycomb 11 Funsize Snack Bags Fairtrade
Frequently asked questions
- What kind of product is this?
- This is a concept for a 102g sharing pouch of Maltesers. The fictional flavour is Rhubarb & Custard, based on the classic British dessert and hard-boiled sweet.
- Do Maltesers make other flavours?
- The brand’s innovation has historically focused on format, not flavour. The current UK range includes products like Maltesers Truffles and Maltesers Clusters, but these retain the core milk chocolate and honeycomb taste profile.
- Are Rhubarb & Custard Maltesers real?
- No, this product does not exist. This is a Snackfish — a mockup created by the online creative page UK Snack Attack. It is not a real product and is not available to buy anywhere.
More like this
- Cadbury Flake 99 Neapolitan Edition Concept
- Cadbury Flake Mocha Coffee Edition: A Closer Look
- Frijj Fudge Brownie Flake: A Milkshake Crossover
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI