Two British Icons
Percy Pig is not a brand that does many collaborations. The M&S mascot has a sprawling range of its own merchandise, from bedding to biscuits, but the core sweets line has remained remarkably self-contained. The idea of a partnership with another major food brand is a significant departure. And they don’t get much bigger than Ribena.
The pairing is an obvious one. Both are titans of British fruit flavour. The mockup, which appeared online with the caption “I NEED this limited edition!”, proposes a simple fusion: the familiar Percy Pig sweet format, but infused with the unmistakable taste of Ribena blackcurrant. The pack design merges the two brands’ visual identities, placing Percy himself against Ribena’s deep purple and familiar green leaf logo. It’s a straightforward concept. It makes perfect sense.
A New Direction For The Range
The current Percy Pig sweets line is defined by format, not flavour. While the classic raspberry and grape taste is consistent, the variations focus on shape, size, and occasion. The standard M&S Percy Pig Fruit Gums are supported by smaller M&S Percy Pig Piglet Fruit Gums and a pack of M&S Large Percy Pig Fruit Gums. Then there are the character-based M&S Percy Pig Pals Fruit Gums, which introduce cow and sheep shapes.
The range also caters to specific events with products like M&S Percy Pig Party Time Fruit Gums and the seasonal M&S Percy Pig You Give Me Butterflies Fruit Gums. Even the dietary shift is noted on the pack with M&S Percy Pig Original Veggie Fruit Gums. A Ribena edition would be the first true flavour crossover for the core fruit gum product, taking it into territory it has previously left to its own extended biscuit and cake lines.
What the real range looks like
The real Percy Pig range is extensive but focuses on format variations like Pals, Piglets, and Party Time Fruit Gums, rather than flavour collaborations. A Ribena Blackcurrant version would be a first, sitting apart from the standard M&S Percy Pig Fruit Gums and their Veggie variant.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour are original Percy Pigs?
- The classic Percy Pig sweets have a distinctive soft texture and a fruit flavour profile that is primarily a mix of raspberry, strawberry, cherry, and grape.
- Are all Percy Pigs vegetarian now?
- The main line of Percy Pig sweets was reformulated in 2022 to be fully vegetarian, removing the gelatine. M&S now offers variants such as the ‘Original Veggie Fruit Gums’ to highlight this.
- Are Ribena Percy Pigs a real product I can buy?
- No, this product is not real. It is a Snackfish — a fictional concept product designed by the online creative page UK Snack Attack. It is not on sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI