Two Hazelnut Brands, One Magnum
A new design concept proposes a Magnum that would bring two of Ferrero’s biggest brands into the Unilever-owned ice cream range. The mockup shows a Nutella & Kinder Bueno Magnum, combining the popular chocolate-hazelnut spread with the equally well-known cream-filled wafer bar.
The concept is a powerful one, not least because it unites two products that are often seen as competitors for the same shopper, even though they come from the same parent company. While Magnum is no stranger to hazelnut, this would be its first direct, dual-branded collaboration with a major confectionery line. The visual, created by mockup specialist UK Snack Attack, sticks closely to Magnum’s established design cues, using the familiar gold logo and rich brown colour palette, making the box look entirely plausible.
The Classic Multipack Box
The format shown here is the standard three-pack multipack, a staple of supermarket freezer aisles. This is Magnum’s core take-home format, represented in the real world by products like the `Magnum Classic Ice Cream Sticks 3x100ml`. Placing the Nutella & Bueno flavour in this box positions it not as a one-off impulse buy from a corner shop, but as a planned, premium treat to be stored at home.
This differs from the brand’s other multipack strategies, such as the `Magnum Mini Classic` or `Magnum Mini Mint`, which offer smaller portions. By opting for the full-size stick, the concept aligns the fictional flavour with the brand’s most indulgent offerings, like `Double Raspberry` or `Salted Caramel`. It’s a format that implies a full-throttle flavour experience, not a scaled-down one.
Where It Fits In The Freezer
Magnum’s current UK range is built on distinct flavour pillars. There are the classics (`Classic`, `White Chocolate`, `Almond`), the fruit-forward (`Signature Peach`, `Double Raspberry`), and the specifically nutty (`Pistachio`). There is even a `Vegan Classic` and a `Magnum Mint`.
A Nutella & Kinder Bueno edition would create a new pillar entirely: the confectionery crossover. While flavours like Salted Caramel follow modern dessert trends, none of the current sticks explicitly leverage the branding of another product. This concept would be a departure, borrowing equity from two established names to create something that feels both new and instantly familiar. It would be the most complex, multi-component flavour in the line-up, promising spread, wafer, and hazelnut cream within the classic Magnum architecture.
What the real range looks like
The current Magnum range includes classics like Almond and White Chocolate, fruit editions like Double Raspberry and Signature Peach, and specific profiles like Mint and Pistachio. A Nutella & Kinder Bueno variant would be the first to directly co-brand with major confectionery names, positioning it as a unique, multi-textured flavour innovation beyond their current lineup.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Pistachio Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
Frequently asked questions
- What is in a Nutella & Kinder Bueno Magnum?
- The concept image suggests an ice cream combining the flavours of Nutella hazelnut spread and the creamy, wafer-and-chocolate texture of a Kinder Bueno. As a fictional product, the exact composition has not been defined.
- Are Magnums made by Ferrero?
- No, Magnum is an ice cream brand owned by Unilever. Nutella and Kinder Bueno are brands owned by the Italian company Ferrero. This mockup imagines a collaboration between the two different companies.
- Is the Nutella & Kinder Bueno Magnum real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI